Vocal for Local is a campaign initiated by the Government of India to promote and encourage the use of local products and services. The term “vocal” means expressing opinions or feelings freely or loudly, and “local” refers to products and services made in India. The campaign aims to make India self-reliant by promoting local products, creating employment opportunities, and boosting the Indian economy.
The campaign gained momentum during the COVID-19 pandemic when the Indian economy faced a severe slowdown. The lockdown led to a reduction in international trade, which affected the country’s economy, particularly the small and medium-sized businesses. As a result, the government encouraged the use of local products and services to boost the economy.
Prime Minister Narendra Modi’s Vocal for Local campaign has brought a new wave of optimism among Indian brands, providing them with an opportunity to showcase their brands on the global stage. Many big Indian brands have responded by promptly changing their marketing strategies to focus on ‘Indian and indigenous themes. This shift in focus is expected to benefit micro, small, and medium-sized enterprises (MSMEs) significantly. The Prime Minister’s financial stimulus package worth Rs 20 lakh crore includes measures that directly benefit the MSMEs, which will help them establish their reputation.
“Good Things Come To Those Who Shop Local”
— Rajdeepsinh Ribda
The Vocal for Local campaign aims to expand India’s start-up ecosystem by creating more local brands and taking them to a global stage. Technology is expected to play a vital role in achieving this objective. Digital marketing is the most feasible way for local brands to reach a broader audience, promote themselves globally, and create linkages between producers and consumers. Leading companies like Bisleri, Patanjali, and Amul have already embraced the concept of promoting Swadeshi, and now is the time for enthusiastic entrepreneurs to learn about the Vocal for Local advantage.
In his address to the nation, Prime Minister Modi appealed to citizens to use Indian handlooms and handicrafts to benefit local artisans and weavers. The more the world becomes aware of the richness and diversity of Indian handlooms and handicrafts, the more local artisans and weavers will benefit. To further the Vocal for Local campaign, Aatmnirbhar Sena, an organization committed to building a self-reliant India, has announced its intention to join hands with local brands and budding entrepreneurs. The organization will help aspiring entrepreneurs in every possible way, from financial assistance to skill development training sessions. It is essential for new business ideas to surface and eventually make their mark on the global stage for India to become self-reliant. Aatmnirbhar Sena will guide aspiring entrepreneurs through their business journey and help them take their brand worldwide.
Overall, the Vocal for Local campaign has the potential to benefit both established Indian brands and emerging entrepreneurs. By promoting Indian products and services, the campaign is expected to boost the Indian economy and create new job opportunities. The campaign has brought about a shift in the mindset of Indian consumers, who are now more inclined to buy locally-made products. The government’s support, combined with the efforts of local entrepreneurs and brands, can create a self-reliant India and a more prosperous future for all.